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Read and analyzeCross-Cultural Consumer Behavior: An International Perspective in Consumer Behavior.
Prepare a 15-slide powerpoint with notes case study analysis in which you evaluate the consumer behavior and purchasing decisions illustrated in both case studies.
Prepare a 15-slide powerpoint with notes case study analysis in which you evaluate the consumer behavior and purchasing decisions illustrated in both case studies.
u Case One: Japan to Apple’s iPhone: “No Thanks!”
Identifythe lessons learned by Apple® regarding the differences in consumer behavior and purchasing decisions between the Japanese market and the market outside of Japan.
Evaluatehow the differences in consumer behavior across these cultures may affect the marketing mix strategy.
u Case Two: Would Mickey Mouse Eat Shark’s Fin Soup?
Identify the lessons the Walt Disney Company® learned about consumer behavior and purchasing decisions at Hong Kong Disneyland®.
Explain global issues that may influence consumer behavior.
PSY 322 WEEK 5
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