ECO 415 WEEK 5 COMPLETE

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Description:

Select one of the companies from the following list and investigate its commitment to and performance in sustainable business:

· Pepsi-Cola Company™

· Wal-Mart Stores, Inc.™

· Lowe’s®

· Starbuck’s Coffee® Company

· Barnes & Noble®

· Amazon.com, Inc. ©

· Hewlett Packard Development Company, L.P. ©

· Dell Inc. ©

· The Walt Disney Company©

· Microsoft®

Write a 1,400- to 2,100-word paper in which you:

· Define sustainability.

· Explain why sustainability is important for financial success.

· Evaluate the selected business in terms of sustainability, addressing the following:

o Identify its financial and non-financial stakeholders.

o Describe how economic and non-economic business decisions may negatively or positively affect stakeholders.

o Explain how those decisions may affect profits when stakeholder reactions are taken into account.

o Identify ways in which the selected business is succeeding and ways in which it is falling short in terms of sustainability.

o Compare the selected business to other businesses within the same industry in terms of sustainability. Consider at least one of the following:

· Commitment to environmental issues

· Company and employee relations

· Commitment to the communities in which the company operates

· Product design

Create a sustainability strategy for the selected business:

· Identify ways in which it may expand upon current or past sustainability successes.

· Identify opportunities for turning sustainability shortcomings into areas of sustainability growth.

· Identify ways to improve stakeholder relationships.

Explain how specific actions and policies must be implemented.
Format your paper consistent with APA guidelines.
Create a 10- to 15-slide Microsoft® PowerPoint® presentation highlighting your paper.

ECO 415 Week 5 DQ 1

On what ethical, moral, or social grounds would you make a management decision that would lead to decreased profits? Cite a specific example and explain why your decision would be appropriate.

ECO 415 Week 5 DQ 2

What will the sustainability movement look like over the next 20 years? What issues do you expect to take center stage? How will business respond?

ECO 415 WEEK 5 COMPLETE